Blog
How to Do Green Marketing Right
As a service or product supplier, you really need to think hard about how to build a powerful and authentic “eco-reputation” on solid foundations.
In my view, here are 4 rules that any business serious enough with its eco-image needs to follow.
FMCG innovation in a post Covid-19 world
What's the way forward for FMCG manufacturers to innovate now that the clouds are slowly clearing up? I'm sharing a few personal observations and thoughts on how to be better prepared for the post Covid-19 world.
And so it begins…
After months of thinking, doubting, seeking advice, researching and finally making up my mind, I've set up shop as independent / freelance consultant.