Innovation
and Marketing
Done Right
Innovation is critical to a successful business.
But did you know that over 80% of new products or services are discontinued after less than a year?
Getting the right advice from experts is the difference between success and failure.
Which will you choose?
Together, We Can
New Product Innovation
Successfully launching a new product onto the marketplace is hard work. A disciplined approach to consumer insights analysis, segmentation, targeting, communication development, product development and market activation is needed. Together, we can make the right decisions every step of the way and bring success.
Category & Brand Operations
Managing a brand or an entire portfolio requires daily attention to anticipate market trends, competitive moves, bad consumer buzz, supply chain issues and trade moves.
Together, we can successfully navigate the everyday challenges of brand management and make winning decisions for higher revenue and ROI.
Marketing Project Management
Sometimes, all you need is some expert advice or an extra pair of hands to lead a time-bound project to success; someone to connect your internal resources to external partners and make it all click. Together, we can take that project from planning to delivery, using the right tools for the job, delivering on promises and setting you up for future success.
What clients say:
“Benoit went above and beyond to create the brand messaging guidelines
for Ocean Blue and develop exactly what we were looking for to use in our brand guide. Not only does he have the background and experience needed to produce quality content, he was willing to go the extra mile in revising content on our website. With his expertise and skill set he is an asset to any company or organization.”
— Karisa B., Ocean Blue Project